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Search marketing

Ads and search results, on the engines and the maps.

Search is where somebody looks once they have already decided they want the thing you sell, which makes it the shortest distance between a search and an enquiry. Two things sit there: the ads at the top, which start the day they are switched on and stop when the budget does, and the unpaid results and map listing, which take longer to move and keep working afterwards. Both are aimed at the same searches, and which of them carries more of the weight depends on how competitive those searches are. All of it is measurable, so it can be judged on what it produced rather than on how it felt.

  • Search and map ads
  • Search optimisation
  • Monthly reporting

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