Search marketing
Ads and search results, on the engines and the maps.
What this is for
Customers who are already looking for what you sell. Search covers both halves of that: the paid results, which start immediately and stop when the budget does, and the unpaid ones, which take longer to move and keep working afterwards. Most businesses want both, weighted differently depending on how competitive the terms are and how soon results are needed. All of it is measurable, which means it can be judged rather than believed.
What it covers
- Search ads
Campaigns built around the searches that indicate an intent to buy, with the terms that waste budget excluded rather than left at their defaults.
- Search optimisation
The site’s own structure, content and technical groundwork made to match what people actually search for. Ads cannot compensate for a page that does not answer the query.
- Local and map listings
The business listing completed and kept accurate, which is what decides whether you appear at all for searches made nearby.
- Monthly reporting
What was spent, what it produced and what changed, expressed in enquiries rather than impressions.
What you end up with
- Ads live on the searches that matter
Aimed at intent rather than volume, with the terms that only spend money excluded from the start.
- The site itself fixed for search
Titles, structure, speed and content addressed, because those are what a ranking is actually judged on.
- The map listing filled out properly
Categories, hours, service area and photographs completed, and kept correct as they change.
- A report each month
Written to be read by you rather than by another marketer, and straightforward about what did not work.
What we need from you
- What you sell, and where you sell it
The services worth advertising, and the area you will genuinely travel to or serve.
- A ceiling for the spend
Ads are bought at auction, so a limit is a required input rather than an opening position.
- What counts as a result
A call, a form, a booking or a sale. Everything afterwards is measured against whichever you choose.
Also under Marketing
How a project runs
Fixed scope first, a design you approve before any code, and everything in your name.
We work out what you need, what it has to do, and what it will cost.
- Scope written down
- Fixed quote
- Agreed timeline
Get in touch
Every one of these reaches us directly, and is answered by a person.
A new project, a quote, or a question about one that is running.
- Reaches us at
- +355 69 752 2209
- Carries
- Messages