Social media marketing
The social platforms — posted, promoted and measured.
What this is for
Customers who are not looking yet, and have to be met where they already are. Social sits on a different footing to search: nobody arrived intending to buy, so the material has to be worth the attention it interrupts. That makes it a good fit for work with a visible result, and for businesses whose customers decide slowly. It runs on a steady supply of real material, which is the part most often underestimated at the start.
What it covers
- Social platforms
Posting to the platforms your customers actually use, in the formats each one rewards, rather than the same asset uploaded everywhere.
- Paid campaigns
Promotion aimed by audience and location, so reach is bought where it can plausibly turn into an enquiry.
- Content calendar
What goes out and when, agreed in advance, so posting does not depend on somebody having an idea that morning.
- Monthly reporting
Reach, engagement and what came of it, with a note on what is worth doing differently.
What you end up with
- A calendar of what goes out and when
Planned ahead and shared, so material can be gathered before it is needed rather than in a rush.
- Paid campaigns running
Set up, aimed and adjusted, with the spend visible to you throughout.
- Creative made for each placement
Sized and cropped per format, because a post reused unchanged across platforms reads as reused.
- A report each month
What was posted, what it reached, and what came of it.
What we need from you
- Access to the pages you already have
Administrator access to the existing accounts rather than new ones — the history and the following are worth keeping.
- Photographs or footage, or a shoot first
Social runs on material. Where none exists, arranging a shoot is the first step rather than an upgrade to it.
- Someone who can answer a message
Posts produce replies and enquiries, and they need a person on your side who can respond to them.
Also under Marketing
How a project runs
Fixed scope first, a design you approve before any code, and everything in your name.
We work out what you need, what it has to do, and what it will cost.
- Scope written down
- Fixed quote
- Agreed timeline
Get in touch
Every one of these reaches us directly, and is answered by a person.
A new project, a quote, or a question about one that is running.
- Reaches us at
- +355 69 752 2209
- Carries
- Messages